Expertise
The Resume
Marketing Content Manager
+ Develop and execute a comprehensive content strategy across multiple platforms, including brand websites, blogs, and social media channels.
+ Work closely with SEO/Google Analytics experts to create campaigns with relevant key terms to improve organic traffic and conversions including creating blog content with key terms, multiple backlinks and different media elements to optimize traffic
+ Responsible for end-to-end planning and management of content and social assets for all stages of the marketing funnel—with an emphasis on visual and other storytelling that creates compelling narratives for our brands.
+ Develop email content strategy within Klaviyo. Responsibilities include creating and optimizing email campaigns, segmenting audiences, A/B testing, and analyzing performance metrics to drive engagement and conversions.
+ Additional responsibilities include other tactical aspects of social media and content, including copy and other writing, photography, and graphic design.
Make it stand out.
Brand Manager & Festival Director
+ Sought sponsorships and partnerships with brands with like values and working closely with brands to create long-term marketing plans for ultimate engagement with our race participants -Planned unique festival layouts with collaboration from brands to create exciting and engaging activations for participants
+ Assisted in planning, designing and organizing merchandise, set sales goals, designed and built merchandise displays for festivals and pop-ups
+ Project managed marketing initiatives, identified and prioritized brand opportunities, provided as needed business in-sight
Welding & Metal Fabrication
+TIG & MIG Welding, plus various other power tools and metal fabrication machinery
+Designed and create various freelance welding jobs, created various designs for personal art and home use
+ Completed various welding projects following exact specifications from blueprints
+ Inspected completed products for any defects